All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Brand strictly uses only zero waste ingredients in all their products.

Some products contain Lye (used for saponification), Phenoxyethanol

All products are a 100% natural without any synthetics
Brand is gluten free.
Some product contain Fragrance*, Shea Butter**, Borax

*from essential oils
**fairtrade source is not clear.
brand is looking to move to a fairtrade certified supplier

Brand claims to be using organic ingredients for some products, but they don't have any certification for these.

Brand is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Some products contain Beeswax, Honey
Brand has vegan options**

**users are advised to check the label for all ingredient content.

Brand uses reusable glass jars, wrapped in fabric scraps, labels are printed on recycled paper. And as far as possible, brand uses paper tape for packaging.
They encourage customers to reuse the glass jars in the kitchen, compost the toothbrushes, and recycle all packing materials.

A creative way of disposing your compostable toothbrush can be by removing the bristles and using it in your herb garden to tag your plants.Their tooth brushes utilise the latest technology in bristle manufacturing that make it better for the environment.
It is important to note that though the bristles are made from a BPA FREE polymer resistant to microbial growth during normal use, there is not yet a suitable biodegradable bristle available that is both vegan and environmentally kind.