Get to know about some of the most popular brands in
the clean beauty space. Read on to know how to choose the
right one for you!
It’s true that a lot of people now are aware of the
negative effects of toxic synthetic cosmetics and are
trying to avoid them by using better, cleaner, natural,
or even certified organic cosmetics.
With this increased demand, several cosmetic brands
have opened shops offering natural and organic cosmetics. However, many brands make false claims
and wrongly use natural, organic and pure hashtags.
How well do we know these brands? Can we trust
them? Do we rely on their claims?
We check brands for you. Welcome to zoobop. Now it’s
easy for you to understand if brands claiming to make
the best natural cosmetics brands in India give you
top-quality ingredients or not. With our revolutionary
“Bop” feature, just search your favorite brand and get
to know if it is even worth putting on your body!
There are a lot of false claims out there. Honestly,
anything made from nature derived ingredients would
be natural. The problem here is many brands and false
marketing make you believe that everything natural is
good. And some brands to show their goodness further
play with words such as “nature identical” to fool you
into believing they are using strictly nature derived
ingredients. The truth is far from it.
Natural cosmetics are made purely from natural
pigments and natural materials. This, however, does not
necessarily mean that these are safe and good. For that
you need to dig a bit deeper into ingredient source and
transparency of the brand in sourcing some of these
ingredients. For instance, some natural ingredients
which are commonplace and can be dirty are Palm Oil
( which can be un-sustainable), Mica (which can be
un-ethical) or even nanoparticles in makeup which
can be serious eco polluters. Apart from that they are
hidden fragrances and a host of ingredients which
many brands choose not to reveal.
Natural or "clean" beauty is often considered
synonymous with nontoxic.
How to choose natural, organic, and sustainable
cosmetics?
It’s difficult to trust any brand claiming to be “clean”,
right? Let us help you differentiate.
1. Check the Ingredients
Ingredients don’t lie! The first thing you do when
looking for clean and natural skincare and natural hair
products is to check for clean ingredients. Natural
doesn’t always mean safe. Avoid any ingredients that
sound sketchy. Any product with Parabens, Fragrance
and Phthalates, Ethoxylated agents, Formaldehydes,
BHTs, Petrolatum etc.
2. Look for natural or organic certifications
Natural and organic certifications are recognized as a
sign that the product is ‘safe’ to buy. These labels
indicate to consumers that the company has
undergone third-party verification. A lot of natural
cosmetic brands in India do not have these
certifications but falsely market themselves as
organic.
Some globally recognized certifications are:
- Ecocert
- USDA
- COSMOS organics
- Natrue
- NPOP
- Ukcert
3. Packaging
Sustainable packaging is that which has been
designed using materials and manufacturing
techniques that minimize waste by being economical
and resource-friendly. Superior packaging shows
brands dedication to give you a quality product with
the lower carbon footprint.
It’s a win-win for the environment and your house if
this is done right. Upcycling is always better than
recycling. And brands that take back their empties at
store locations is always a good thing.
Most makeup containers are difficult to reuse. So
taking back empties is always a good sign when a
brand offers to do this for you.
5 brands changing the face of natural cosmetics in
India
Whether you need to care for dry skin, sun rashes,
skin allergies, or minor cuts - Sativa's products are
simply good and clean. Whether it's in the middle of
winter or the end of summer, Sativa Hemp body
creams will help to soothe and cure normal skin
discomforts of minor cuts, bruises, or burns and
deliver maximum benefits of qualities for use before
bedtime. Sativa Hemp body creams are noncomedogenic, perfect for sensitive or acne-prone
skin, especially since they're not greasy and are
quickly absorbed into the skin cells. Easily one of the
best natural cosmetics brands in India.
Zoobop’s choice: mango rosemary face cream for
reducing acne scars
Life & Pursuits has taken up a mission to create
awareness in society to promote a nontoxic lifestyle.
Their range of products encompasses skincare, bath
& body, haircare, baby & mama, and men.
Zoobop’s choice: Organic daily moisturizing lotion
SoulTree offers a wide range of premium beauty and
personal care products including healthy, natural skincare, bath & body, natural hair products, and
makeup products that are made with high-quality
ingredients. All SoulTree products offer authentic
Ayurvedic recipes and ingredients that do not harm
your body. The brand is focused on offering a holistic
experience with products that are clean, green, and
safe. SoulTree is Indian-made with European research
and a global vision.
Zoobop’s choice: Pure black kajal
Ruby's organics believes in making beauty choices
that are fun, ethical, and good for you. Ruby's Organics
offers an extended range of rich pigment colors and
products that provide the ultimate long wear. All
products are infused with Shea Butter for ultimate
hydration and care for your skin too. Available in liquid
lipstick, liquid eyeliner, and liquid foundation.
Zoobop’s choice: Skin tint mattifying foundation
The difference you feel on your skin after using an
Arata product is immediately recognizable. A product
line free of pyrogenic, parabens, petroleum, and
silicone. Free of toxic chemicals but packed with
unique ingredients that help promote healthy, radiant
skin. The Arata difference, in every jar. Arata offers a
range of natural skincare, bath & body, natural hair
care, and oral care.
Zoobop’s choice: Hair gel with organic flaxseed
extract
Are these brands really natural?
This is a billion-dollar question. To say the least, yes.. In
fact, every brand on zoobop has to go through a series
of verifications to be able to sell on their platform. We
care about the planet and you!
Tips to do research on your brand
Research before the investment is always a good
idea. Know what goes on your skin so you do not get
an allergic reaction or worse.
We understand research can get too intense and
overwhelming sometimes. Allow us to make this
simpler for you
1. Read reviews online
Go from the least to the most rated reviews on the
website. Watch YouTube videos about other people’s
experiences. Read blogs online that talk about the
product in great detail. Understanding that not every
skin is the same and the results can differ, it is always
better to look for people with a similar skin type.
2. BOP it!
Looking for each ingredient and researching about it
can be tedious and time-consuming. Especially when
the sale ends in an hour! Easy solution? BOP it! This is
how it works- You put the brand name in the search
box and with one click, you get all the relevant
information you need about the brand. The zoobop
meter helps you compare different natural cosmetic
brands in India. Each brand is judged on the following
parameters: Earth safe, Synthetic free, naturally
derived, organic certified, cruelty-free, vegan,
recyclable. In case your brand disappoints, you get
tons of better alternatives. All of it under one roof!
3. Professional advice
Before starting off with a new product, it is always
important to check with your dermatologist
beforehand. This ensures that you do not accidentally
put something that does more harm than good. Learn
about your skin type, skin conditions and take their
recommendations. Better safe than sorry!
Choosing the right brand of natural cosmetics can
not only enhance your skin's appearance but also
your overall well-being. IIt’s important to consider the
uppermost priorities when choosing a natural
cosmetics brand. Buying certified organic is always
better, but sometimes this does mean paying a little
more.
What is your holy-grail beauty brand? Feel free to
share!
FAQs
Which brand is best for skincare products in India?
It depends on the skin type, skin conditions, and overall
needs of your skin. According to tons of scientific
studies, nature is the only way forward. Any brand that
uses clean, nontoxic ingredients in its products can be
“your” best brand. This blog has featured our top picks
for you to choose from.
What is the best organic makeup brand?
Remember an organic makeup brand means an
organic certified brand or one that uses certified
organic ingredients, that are labeled with organic origin
and certifier.
Again, not all-natural brands are necessarily good. And
many times, you can get allergic reactions to natural
ingredients too. Depending upon the needs of your skin,
you can look up this blog to help you find the right
organic brand. This is not a “one-size-fits-all” situation.
You are unique and so are your skin needs.
Which beauty product is best in India?
Every skincare product is dependent on another product
in a skincare routine. You cannot just wash your face
with a cleanser and call it a day without using a
moisturizer. If you use a lot of moisturizers without
cleaning your face, your face can get greasy with
clogged pores. Not a good sight. The best way to deal
with this is by starting with just four products - Cleanser,
moisturizer, exfoliator, and sunscreen.
Try to avoid products that pollute our planet and your
skin.