For hair which is used to a standard product from a market of hair 'care' that offers strength, volume, fragrance, length and shine, it will take a few washes for the scalp and hair to tune in to this non-violent experience. Don't expect the typical voluminous lather or the regular set of sensations that accompany a Shampoo that comes on TV. This is simple, intelligent stuff. It even requires lesser water than other shampoos since it's not as rich, creamy or residual in nature. Good stuff. I ha...