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Free and True

our verdict

This brand is clean, green, ethical and safe. zoobop 's their Vitamin C Serum

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4

V. good

0 1 2 3 4 5

3.6

Good

Clean formula

4.6

Excellent

Green policy

4.1

V. good

cruelty free

5.0

Excellent

honest label

0 1 2 3 4 5

why this score ?

Free and True is clean.

3.6

Good

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

3.6

Good

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Brand claims to be using 100% natural derived ingredients with the exception of Lye (used for saponification).
They give full ingredient transparency on products labels/ website.
We found no harmful/ toxic ingredients in their products.

naturally derived

Brand claims to be using 100% natural derived ingredients.
Some products contain AHA, Vitamin E, Sodium Benzoate, Potassium Sorbate

organic certified

Brand claims to be using some organic ingredients but provides no certification for these.

Free and True is green.

4.6

Excellent

Criteria

earth safe

recycle material

Ingredients used in products are eco friendly and do not pollute the soil or water as grey waste. Brand's recycling policies are good and earth safe.

4.6

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

All ingredients are earth safe and do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.

recycle material

Brand uses glass & wood for most product packaging.

Free and True is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Honey, Allantoin~, Panthenol~, Squalane~~, Glycerin~~, Cetearyl Alcohol~, Lactic Acid~
Brand has vegan options**

~can be plant/ animal derived
~~plant derived
**users are advised to check product labels for all ingredient content.

Free and True is honest.

5.0

Excellent

Criteria

honesty

Brand has transparent labelling. Complete ingredients used are mentioned on product label / their website.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

Free and True FAQs

Is Free and True Cruelty Free ?
-

Brand is committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Free and True Eco friendly ?
-

All ingredients are earth safe and do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.

Is Free and True safe ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Free and True Organic ?
-

Brand claims to be using some organic ingredients but provides no certification for these.

Is Free and True safe for kids ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Free and True vegan friendly ?
-

Some products contain Honey, Allantoin~, Panthenol~, Squalane~~, Glycerin~~, Cetearyl Alcohol~, Lactic Acid~
Brand has vegan options**

~can be plant/ animal derived
~~plant derived
**users are advised to check product labels for all ingredient content.

Does Free and True use sustainable packaging ?
-

Brand uses glass & wood for most product packaging.

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