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Naturally Serious

our verdict

Brand is relatively clean. We hope some of the ingredients are replaced for greener alternatives.

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3.7

Good

0 1 2 3 4 5

3.2

Fair

Clean formula

3.8

Good

Green policy

4.1

V. good

cruelty free

5.0

Excellent

honest label

0 1 2 3 4 5

why this score ?

Naturally Serious is clean.

3.2

Fair

Criteria

synthetic free

naturally derived

organic certified

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

3.2

Fair

Hazard index: according to global standards.

Please tap the ingredients to know more

7-10

potential human toxins.

3-6

moderate human toxins.

1-2

low or no human toxins

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

synthetic free

Some products contain Coumarin~, Citral~, Farnesol~, Lye (used for saponification)

~can be natural/ synthetic derived

naturally derived

Some products contain Fragrance*, Color, Coumarin~, Geraniol, Palm Oil**, Mica**, Shea Butter***, Citral~, Farnesol~, Vitamin E, Limonene, Linalool, Citronellol
Brand uses a coconut-derived antimicrobial complex as a preservative to improve the shelf life of our products without the use of harsh preservatives.

~can be natural/ synthetic derived
* from essential Oils
**brand claims sustainable/ ethical source, but provides no documentation for this
To know more about Mica and how it can be unethically sourced watch this post, https://www.zoobop.com/post-detail.aspx?id=4
***brand claims sustainable source/ we have asked for clarity on fair trade transparency for this ingredient

organic certified

Naturally Serious is green.

3.8

Good

Criteria

earth safe

recycle material

Ingredients used in products are eco friendly and do not pollute the soil or water as grey waste. Brand's recycling policies are good and earth safe.

3.8

Good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

earth safe

Some products contain Titanium Dioxide*, Zinc Oxide*, Palm Oil**

*non nano
**brand claims sustainable source, but provides no documentation for this
To know more about Palm oil & its impact on forests, wildlife & the environment check this post, https://www.zoobop.com/post-detail.aspx?id=5

recycle material

Brand uses glass and plastic PET & HDPE for most packaging*.

Product containers are reusable and recyclable, while cartons are certified by the Forest Stewardship Council and manufactured with wind power in a carbon neutral facility.

*contact your local recycle center for checking recycling of these items.

Naturally Serious is cruelty free.

4.1

V. good

Criteria

cruelty free

100% vegan

Brand is committed to being cruelty free. And has confirmed to zoobop that they do not sell their products where animal testing is mandatory as per law.

4.1

V. good

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

cruelty free

Brand claims to be committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

100% vegan

Some products contain Beeswax, Squalane~, Allantoin~, Lecithin~, Glycerin~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, Stearyl Alcohol~, Linoleic Acid, Oleic Acid~
Brand has vegan options**

~plant derived
**users are advised to check product labels for all ingredient content.

Naturally Serious is honest.

5.0

Excellent

Criteria

honesty

This brand lists all ingredients, and is transparent in supply chain of Palm Oil, Mica & Shea.

5.0

Excellent

Please tap the ingredients to know more

  • NO
  • YES
  • UNCLEAR
  • NOT ALL

honesty

This brand lists all ingredients, and is transparent in supply chain of Palm Oil, Mica & Shea.

Naturally Serious FAQs

Is Naturally Serious Cruelty Free ?
-

Brand claims to be committed to being a 100% cruelty free.
With no animal testing at any stage of production or marketing.

Is Naturally Serious Eco friendly ?
-

Some products contain Titanium Dioxide*, Zinc Oxide*, Palm Oil**

*non nano
**brand claims sustainable source, but provides no documentation for this
To know more about Palm oil & its impact on forests, wildlife & the environment check this post, https://www.zoobop.com/post-detail.aspx?id=5

Is Naturally Serious safe ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Naturally Serious Organic ?
-

Naturally Serious is not organic certified.

Is Naturally Serious safe for kids ?
-

Ingredients used in products are safe and non toxic to humans. Please tap the icons for more details under each criteria to understand more.

Is Naturally Serious vegan friendly ?
-

Some products contain Beeswax, Squalane~, Allantoin~, Lecithin~, Glycerin~, Stearic Acid~, Cetyl Alcohol~, Cetearyl Alcohol~, Stearyl Alcohol~, Linoleic Acid, Oleic Acid~
Brand has vegan options**

~plant derived
**users are advised to check product labels for all ingredient content.

Does Naturally Serious use sustainable packaging ?
-

Brand uses glass and plastic PET & HDPE for most packaging*.

Product containers are reusable and recyclable, while cartons are certified by the Forest Stewardship Council and manufactured with wind power in a carbon neutral facility.

*contact your local recycle center for checking recycling of these items.

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