Ruby's Organics

Brand claims to be over 99% natural, with only a small 1% of synthetics in its products
Some products contain Isopropyl Myristate

Brand claims to be using over 99% natural derived ingredients.
Brand is gluten free.
Some products contain Colour, Palm Oil Derivatives*, Mica*, Shea Butter**, Vitamin E, Preservative {Pongamia Pinnata Seed Extract (Karanja Oil)}

*sustainable & ethical source (Ecocert verified supplier)
To know about more Mica and how it can be unethically sourced, watch this post, https://www.zoobop.com/post-detail.aspx?id=4

**fair trade

Mostly all ingredients used are certified Ecocert, Cosmos & Natrue.

All ingredients are earth safe & do not pose a threat to soil, marine animals, and humans as waste or through sewage into water bodies.
Some product contain Palm Oil Derivatives*

*sustainable source (Ecocert verified supplier)
To know more about palm oil & its impact on forests, wildlife & the environment, check this post https://www.zoobop.com/post-detail.aspx?id=5

Brand uses Glass & Plastic for most containers & jars.
Consumers can send their "empties" back to the brand for recycling.

It should be noted, that most makeup plastics are difficult to recycle.
So it is always good when brands accept back their empties for sterilizing and recycling and when they offer refills.

Brand is committed to being cruelty free.
With no animal testing at any stage of production or marketing.

Some products Contain Beeswax, Lanolin, Glycerin~, Cetyl Alcohol~, Cetyl Palmitate~, Fatty Acids~
Their makeup brushes are made of vegan friendly & the handle is wooden, the ferrule is aluminum
Brand has vegan options**

~can be plant/ animal derived
**users are advised to check the label for all ingredient content.

This brand lists all ingredients, and is transparent in supply chain of Palm Oil , Mica & Shea.

Products are all hand assembled by women in a small village in Gujarat.